What is the essence of entrepreneurship?
Edison said failure is successfully identifying what doesn’t work. Bill Schley joins Jim Blasingame to reveal that the essence of entrepreneurship is seeing something that doesn't exist, believing that you can create it, and being willing to take that risk.
Category:
Entrepreneurship, Innovation, Creativity
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Bill Schley joins Jim Blasingame to reveal why a brand is an uncomplicated, analog feeling customers have about doing business with you, so make sure you don’t let digitizing it complicate that message.
Bill Schley joins Jim Blasingame to reveal why digitizing a bad brand won’t save it, because a brand is the analog attraction customers feel, not the medium is arrived on.
Bill Schley joins Jim Blasingame to reveal the power of telling stories that are based in real life and truth, and that will always be attached to your name in the head of the prospect or customer.
Bill Schley joins Jim Blasingame to reveal why the primordial practice of telling stories to prospects as a way to build your brand and business has to be focused on your brand making a unique and relevant difference to them.
Bill Schley joins Jim Blasingame to reveal the power of creating a brand message that demonstrates you make a difference in a customer’s life, and not just a snappy slogan.
