Your brand should be analog human, not digital hokum
Bill Schley and Lorenzo Gomez join Jim Blasingame to reveal that your brand should touch the humanity in your customers, not be about the clicks and hits of social media.
More interviews with Bill Schley »See all
Bill Schley joins Jim Blasingame to reveal why a brand is an uncomplicated, analog feeling customers have about doing business with you, so make sure you don’t let digitizing it complicate that message.
Bill Schley joins Jim Blasingame to reveal why digitizing a bad brand won’t save it, because a brand is the analog attraction customers feel, not the medium is arrived on.
Bill Schley joins Jim Blasingame to reveal the power of telling stories that are based in real life and truth, and that will always be attached to your name in the head of the prospect or customer.
Bill Schley joins Jim Blasingame to reveal why the primordial practice of telling stories to prospects as a way to build your brand and business has to be focused on your brand making a unique and relevant difference to them.
Bill Schley joins Jim Blasingame to reveal the power of creating a brand message that demonstrates you make a difference in a customer’s life, and not just a snappy slogan.
