Maximizing the "special sauce" of your small business
How does a small business maximize its "special sauce"? Eric Karjaluoto joins Jim Blasingame to discuss why small businesses should recognize that their "special sauce" is in the fact that what they do is not for everyone, just those who want that "sauce," and to be sure to charge enough for it.
More interviews with Eric Karjaluoto »See all
Will customers think your online presence is authentic at the Moment of Relevance? Eric Karjaluoto joins Jim Blasingame to discuss how to align your online offerings with the values customers like at the Moment of Relevance.
What do your customers expect from your online offerings? Eric Karjaluoto joins Jim Blasingame to discuss why you should think like a customer when designing any online resource - website, etc., that your customers will use.
Nevermind your products or price, are you relevant with customer expectations? Eric Karjaluoto joins Jim Blasingame to reveal how to take your digital authenticity to the ultimate level of being relevant with customer expectations.
Never ask a customer to touch your technology unless there’s something in it for them. Eric Karjaluoto joins Jim Blasingame to reveal why your technology should create an excellent customer experience that includes the imperative of authenticity.
Will customers think your online presence is authentic at the Moment of Relevance? Eric Karjaluoto joins Jim Blasingame to discuss how to align your online offerings with the values customers like at the Moment of Relevance.
