Interview with Floyd Hurt
Floyd talks with Jim about something he calls The Benefit Finder. Floyd believes that salespeople spend too much time focusing on features instead of on benefits. The Benefit Finder is a method of making sure that you know the difference between a feature and a benefit, and therefore become more successful in sales.
Category:
Sales, Sales Management
More interviews with Floyd Hurt »See all
Floyd joins Jim to talk about how to turn the features of the things you sell - and that you love way too much - into the benefits that actually attract customers.
Floyd joins Jim to talk about who to establish your business in the marketplace, including a few things not to do.
Floyd joins Jim to help him celebrate seven years on the air and to talk about what has changed for small businesses over that time.
Jim and Floyd discuss some things a small business owner can do for easy market research.
Jim and Floyd talk about how to get the most out of advertising for your small business.
