My latest mission is to uncover as many lame marketing excuses as I can and show you how lame they (not you) are!
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Does Twitter qualify as a real marketing strategy?
Does participating on Twitter qualify as marketing activity? How can a business tell when social media is helping or just stealing your time? Ilise Benun talks with Jim Blasingame about the good, the bad and the ugly of social media for small business.
More interviews with Ilise Benun »See all
Ilise Benun joins Jim Blasingame to discuss why you have to make sure the first-impression you make across your online platforms demonstrates relevance, not a commercial.
Ilise Benun joins Jim Blasingame to discuss how to create consulting opportunities, and whether turning your ideas into online courses is the right thing.
Ilise Benun joins Jim Blasingame to discuss the role of self-made videos as part of your marketing collateral, and whether it’s right for your business model.
Ilise Benun joins Jim Blasingame to discuss how to approach a connection on LinkedIn with a sales pitch, and how not to do it.
Ilise Benun joins Jim Blasingame to discuss how to be an intrapreneur – entrepreneurial employee – in your corporate job, if you can find a corporation that will allow that.