Use the “FORD” approach to collecting essential customer info
John DiJulius joins Jim Blasingame to reveal the “FORD” approach to nurturing customers, which is to collect information about family, occupation, recreation and dreams, as a way to focus on what’s important to them.
Category:
Customer Care, Sales, Sales Management
More interviews with John DiJulius »See all
Use the “FORD” approach to collecting essential customer info
John DiJulius joins Jim Blasingame to reveal the “FORD” approach to nurturing customers, which is to collect information about family, occupation, recreation and dreams, as a way to focus on what’s important to them.
Five traits to screen for when hiring sales people
John DiJulius joins Jim Blasingame to reveal five areas to look for in a prospective sales person, including authenticity, being curious, having empathy, and at least two others.
The power of customer-centric hiring
John DiJulius joins Jim Blasingame to discuss the management imperative of hiring salespeople who are the most likely to build relationships by being customer-centric.
John DiJulius joins Jim Blasingame to reveal five areas to look for in a prospective sales person, including authenticity, being curious, having empathy, and at least two others.
John DiJulius joins Jim Blasingame to discuss the management imperative of hiring salespeople who are the most likely to build relationships by being customer-centric.
