The six contageous principles of word of mouth
There are reasons why things catch on. Jonah Berger joins Jim Blasingame to reveal the six principles that drive contagious influence and behavior, including triggers and stories.
More interviews with Jonah Berger »See all
Jonah Berger joins Jim Blasingame to reveal how invisible influence works, and how you can harness that power as a tool and minimize any negative influences
Jonah Berger joins Jim Blasingame to reveal that there are many people and forces that influence customer reaction and support of your business, and what you need to know about this.
Jonah Berger joins Jim Blasingame to reveal how invisible influence works, and how you can harness that power as a tool and minimize any negative influences.
Jonah Berger joins Jim Blasingame to reveal that there are many people and forces that influence customer reaction and support of your business, and what you need to know about this.
Word of mouth is more powerful than advertising. Jonah Berger joins Jim Blasingame to reveal that what other people say and do is more powerful and impactful to others than advertising, and how to harness this power in our businesses.
