Your brand is the perfect platform to demonstrate values
The purpose of a brand is to create a strong connection with customers. Jonathan Salem Baskin joins Jim Blasingame to discuss how technology is helping to raise the value of authenticity in the marketplace, which is good news for small business.
More interviews with Jonathan Salem Baskin »See all
The double-edge sword of customer reviews? Jonathan Salem Baskin joins Jim Blasingame to discuss how user-generated content (UGC), or customer comments, are becoming better at revealing authenticity than predicting your experience.
The purpose of a brand is to create a strong connection with customers. Jonathan Salem Baskin joins Jim Blasingame to discuss how technology is helping to raise the value of authenticity in the marketplace, which is good news for small business.
The double-edge sword of customer reviews? Jonathan Salem Baskin joins Jim Blasingame to discuss how user-generated content (UGC), or customer comments, are becoming better at revealing authenticity than predicting your experience.
People want to be part of a community instead of just a demographic. Jonathan Salem Baskin joins Jim Blasingame to talk about creating online communities by envisioning what kind of communities you want to build rather than where they will reside.
Social media is not about new rules, just new tools. Jonathan Salem Baskin joins Jim Blasingame to discuss the history of social media, including the fact that business social media is just about building customer communities.
