21st century small business branding is about connection
Branding without connecting is just expensive noise. That's the message Jonathan Baskin and Jim Blasingame discuss as they explain how small businesses reach customers and build communities in a period that is being described as the "post-marketing" era.
More interviews with Jonathan Salem Baskin »See all
The double-edge sword of customer reviews? Jonathan Salem Baskin joins Jim Blasingame to discuss how user-generated content (UGC), or customer comments, are becoming better at revealing authenticity than predicting your experience.
The purpose of a brand is to create a strong connection with customers. Jonathan Salem Baskin joins Jim Blasingame to discuss how technology is helping to raise the value of authenticity in the marketplace, which is good news for small business.
The double-edge sword of customer reviews? Jonathan Salem Baskin joins Jim Blasingame to discuss how user-generated content (UGC), or customer comments, are becoming better at revealing authenticity than predicting your experience.
The purpose of a brand is to create a strong connection with customers. Jonathan Salem Baskin joins Jim Blasingame to discuss how technology is helping to raise the value of authenticity in the marketplace, which is good news for small business.
People want to be part of a community instead of just a demographic. Jonathan Salem Baskin joins Jim Blasingame to talk about creating online communities by envisioning what kind of communities you want to build rather than where they will reside.
