A marketplace evolution: From marketing to connections
There is a great marketplace evolution taking place: Marketing is morphing into connections. Jonathan Salem Baskin joins Jim Blasingame to talk about the evolutionary process the marketplace is experiencing as customer relationships rely less on marketing and more on connections.
More interviews with Jonathan Salem Baskin »See all
The double-edge sword of customer reviews? Jonathan Salem Baskin joins Jim Blasingame to discuss how user-generated content (UGC), or customer comments, are becoming better at revealing authenticity than predicting your experience.
The purpose of a brand is to create a strong connection with customers. Jonathan Salem Baskin joins Jim Blasingame to discuss how technology is helping to raise the value of authenticity in the marketplace, which is good news for small business.
The double-edge sword of customer reviews? Jonathan Salem Baskin joins Jim Blasingame to discuss how user-generated content (UGC), or customer comments, are becoming better at revealing authenticity than predicting your experience.
The purpose of a brand is to create a strong connection with customers. Jonathan Salem Baskin joins Jim Blasingame to discuss how technology is helping to raise the value of authenticity in the marketplace, which is good news for small business.
People want to be part of a community instead of just a demographic. Jonathan Salem Baskin joins Jim Blasingame to talk about creating online communities by envisioning what kind of communities you want to build rather than where they will reside.
