Evaluating the true and full cost of leveraging Big Tech digital platforms
Kristina Podnar joins Jim Blasingame to reveal why small businesses have to increasingly not be naïve or short-sighted about the true and full cost of using the sexy digital leverage of Big Tech platforms.
More interviews with Kristina Podnar »See all
Kristina Podnar joins Jim Blasingame to reveal why developing leads in online platforms, like Facebook, etc., is fine, but you’re in jeopardy of losing them if you can’t contact them using other methods outside of that platform.
Kristina Podnar joins Jim Blasingame to reveal why your greatest value proposition – your small business special sauce – must still be delivered digitally to customers on the new interfaces, the digital screens.
Kristina Podnar joins Jim Blasingame to reveal how your small business can compete in the digital race with Amazon without having to win the race, by using incremental digital tools and apps made for your size transformation.
Kristina Podnar joins Jim Blasingame to reveal that whatever your business’s digital transformation should be is whatever your customers tell you they expect from you.
Kristina Podnar joins Jim Blasingame to reveal what voice search is, how it works, and why small businesses have to prepare their online presence to be relevant with this increasing customer expectation.
