It is essential to stay positive in times of economic strife. Lois Geller writes on finding the positive in your small business economic environment.
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Interview with Lois Geller
How do you know if your advertising strategy is working? Lois tells Jim you have to test your strategy by having two different approaches and then determining which one "pulls" the best response from prospects.
Category:
Marketing, Branding, Advertising
More interviews with Lois Geller »See all
Judith Glaser, Lois Geller, Joan Pryde, and Paula Lovell join Jim Blasingame to share their stories of more than 10 years of survival from breast cancer.
Judith Glaser, Lois Geller, Joan Pryde, and Paula Lovell join Jim Blasingame to remind women entrepreneurs that you may be a force in the marketplace, but you still have to get screened for breast cancer.
Judith Glaser, Lois Geller, Joan Pryde, and Paula Lovell joins Jim Blasingame to discuss their breast cancer survival and what role nutrition may have played.
Lois Geller joins Jim Blasingame to reveal why before you start executing marketing tactics, you must first formulate your strategy.
Lois Geller joins Jim Blasingame to reveal the role that understanding the background and objectives of your company are key to a successful marketing strategy.
