Interview with Monica Luechtefeld
Monica and Jim discuss the importance of having an online marketing component in your business model. They also discuss some research on how consumers are using the internet to shop and buy.
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Monica is receiving the Torch of Liberty Award from the Anti-Defamation League and Jim congratulates her. They go on to talk about what it takes to have a successful online strategy.
This is Monica's first visit. She and Jim discuss the importance of having an online strategy for your business, and how to develop it.
