Shopping malls are becoming the 21st-century version of ghost towns. While mall owners blame the trend on the closing of anchor stores, like Macy’s, JC Penney and Sears, the real reason behind the...
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The value of a marketing audit
Have you ever considered a marketing audit? Pam Danziger joins Jim Blasingame to suggest, if you're marketing plan isn't working, you might need to have it looked at by another pair of eyes, like a professional marketing auditor.
More interviews with Pam Danziger »See all
Pam Danziger joins Jim Blasingame to discuss why the post-pandemic retail sector will be heavily influenced by the outdoor living surge that will occur after over a year of lockdowns.
Pam Danziger joins Jim Blasingame to discuss hiring and training employees to engage customers so they will come back after the first visit is one of the most crucial steps in successfully operating a retail business.
Pam Danziger joins Jim Blasingame to reveal that any Main Street retailer intending to survive in 2021 and beyond will have to come to terms with doing whatever is so customized that only a small business can do, and a giant like Amazon can’t.
Pam Danziger joins Jim Blasingame to report on the devastation Main Street retailers had in 2020 as a result of the coronavirus shutdowns.
Pam Danziger joins Jim Blasingame to reveal that any Main Street retailer intending to survive in 2021 and beyond will have to come to terms with doing whatever is so customized that only a small business can do, and a giant like Amazon can’t.
