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The importance of web relevance
How can you ensure your web presence is relevant? Philippa Gamse joins Jim Blasingame to discuss the danger of becoming irrelevant and how to prevent irrelevance in your web presence by understanding what you need then doing it.
More interviews with Philippa Gamse »See all
How deep are you going into Google Analytics? Philippa Gamse joins Jim Blasingame to encourage you to dig deeper into the information available from Google Analytics, plus whether you should hire someone to help you with this.
There is a lot you can learn about your online traffic besides number of visitors. Philippa Gamse joins Jim Blasingame to reveal how to sign up for Google Analytics, plus some of the different information elements that are available.
Are you tracking your online traffic? Philippa Gamse joins Jim Blasingame to discuss using segments in Google Analytics to breakdown online traffic to your website so you can make better decisions.
How analytical is your online strategy? Philippa Gamse joins Jim Blasingame to encourage small businesses to become more analytical when measuring the performance of their online strategy.
How much are you using the Internet to drive sales? Philippa Gamse joins Jim Blasingame to discuss the different ways businesses can use Internet resources to drive sales, but also for other tasks, such as procurement, etc.
