President and founder of Brands and Co. Robert Brands helps you answer the tough questions that could determine your company's success in innovation.
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An idea cultivation process success story
Robert Brands joins Jim Blasingame to tell a story about how a real company successfully used his method of cultivating ideas from within the organization.
Category:
Innovation, Creativity, Management Fundamentals
More interviews with Robert Brands »See all
Robert Brands joins Jim Blasingame to reveal the final of eight steps to launching a new product or service by the numbers, including pricing and post launch review.
Robert Brands joins Jim Blasingame to reveal the middle of eight steps to launching a new product or service by the numbers, including market analysis and technical testing.
Robert Brands joins Jim Blasingame to reveal the first three of eight steps to launching a new product or service by the numbers, including screening the idea, testing and analysis.
Robert Brands joins Jim Blasingame to talk about how to put your innovative culture into the same gear as the pace of the Internet of things.
Robert Brands joins Jim Blasingame to talk about how an Internet-of-things handshake will increasingly become part of the expectations of your business customers and how to comply.
