President and founder of Brands and Co. Robert Brands helps you answer the tough questions that could determine your company's success in innovation.
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Innovating your customers’ experience
Do you know what your customers experience when they do business with you? Robert Brands and Jim Blasingame discuss how to use innovation to provide customers with the experience they want when they connect in person or virtually.
Category:
Customer Care, Innovation, Creativity
More interviews with Robert Brands »See all
Robert Brands joins Jim Blasingame to reveal the final of eight steps to launching a new product or service by the numbers, including pricing and post launch review.
Robert Brands joins Jim Blasingame to reveal the middle of eight steps to launching a new product or service by the numbers, including market analysis and technical testing.
Robert Brands joins Jim Blasingame to reveal the first three of eight steps to launching a new product or service by the numbers, including screening the idea, testing and analysis.
Robert Brands joins Jim Blasingame to talk about how to put your innovative culture into the same gear as the pace of the Internet of things.
Robert Brands joins Jim Blasingame to talk about how an Internet-of-things handshake will increasingly become part of the expectations of your business customers and how to comply.
