Interview with Robert Gordman

With the May Trending Report for retail activity, Bob Gordman joins Jim Blasingame discuss the how retail is recovering from the recession. They also talk about why discounting without a strategy for sustained sales is dumb.

One of the best ways to stay on top of things is to recognize that there are things that you don't know and ask for help. Robert Gordman talks with Jim Blasingame about examples of where leaders failed because they thought they had all the answers.

What can small businesses learn from the results of a retail customer survey? Robert Gordman joins Jim Blasingame to report on a recent retail survey and what can be learned about what customers want.

With all of the clutter that bombards us, what are the three things all small business owners must do each day to insure that they stay in business? Robert Gordman talks with Jim Blasingame about these three things, including handy examples. Don't miss this interview.

How do you find out when your customers move the goalposts? Bob talks with Jim about what he calls a "future audit" which is based on talking with your customers and employees about what customers want.

Only go after people who will increase your sales and profits. Who are those people? Bob Gordman gives you some ideas. » More

What is the goal of advertising? Robert Gordman discusses how to accurately measure advertising effectiveness. » More

Small business-to-business owners: Identify your Must-Haves and turn them into loyal Core Customers. Bob Gordman can help you. » More