How the product makes us feel is as important, if not more so, than the functionality of the product.
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Interview with Scott Swedenburg
Jim and Scott discuss the importance of developing a customer and prospect data base and how to develop a great offer.
Category:
Management Fundamentals
More interviews with Scott Swedenburg »See all
Do you know what your customers want and how they want to be contacted? Scott Swedenburg joins Jim Blasingame to talk about why the customer is now in complete control of your relationship with them.
What does being customer focused looks like? Scott Swedenburg joins Jim Blasingame to talk about why, in The Age of the Customer™, being customer focused is essential to being successful.
Build small business customer relationships that last? Scott Swedenburg explains how to follow your customers home with valuable offerings, with Jim Blasingame.
How much of your success in life can you attribute to what you learned from your mother? Scott Swedenburg and Jim Blasingame talk about the business wisdom that most of us learned from our moms.
How much does it cost to treat customers like friends? Scott talks with Jim about the answer to this question and the benefits of getting the right answer.
