How to identify the new, post-recession customer
Do you know what the post-recession customer looks like? Terry Barber joins Jim Blasingame to discuss the 5 markers that identify post-recession customers, including the way they buy, word of mouth, what they expect from your employees.
More interviews with Terry Barber »See all
Inspiring customers requires inspired employees. Terry Barber joins Jim Blasingame to discuss the four characteristics that will make your small business inspirational, which includes engaging your customers.
Inspirational companies go beyond what is generally expected. Terry Barber joins Jim Blasingame to reveal the best practices of companies that, according to their customers, are inspirational.
President Harry Truman said, “It’s amazing what you can accomplish when you don’t care who gets the credit." Terry Barber joins Jim Blasingame to talk about creating engaged employees by giving appropriate recognition for accomplishments.
Do your employees’ values reflect the values of your brand? Terry Barber joins Jim Blasingame to discuss defining your brand and hiring employees whose values are in line with the brand.
Have you made the transition from manipulation to authenticity? Terry Barber joins Jim Blasingame to discuss the 21st century responsibility of a business to replace manipulation with connecting with their customers’ aspirations.
