Tom Anastasi

Black Friday is manipulative - small businesses are authentic

Featuring Tom Anastasi - November 25, 2011

Why can small businesses win against Black Friday? Tom Anastasi joins Jim Blasingame to discuss the manipulative aspect of Black Friday and how small businesses can compete against Big Boxes with value, authenticity and being relevant to customers.

Category: Leadership, Ethics, Trust, Marketing, Branding, Advertising

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