Tom Asacker writes on branding and how it affects the public image of politicians.
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Identifying the business of belief
Do you know what your customers believe? Tom Asacker joins Jim Blasingame to reveal that, as relevance trumps competitiveness, you need to connect with customer based on what they believe, instead of just with a marketing message.
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Tom Asacker joins Jim Blasingame to remind you that whatever you sell is a commodity, and that the difference you make as you serve customers is where sustainable success comes from.
Tom Asacker joins Jim Blasingame to discuss getting outside of our four walls to see how a changing world is impacting our lives and businesses.
Tom Asacker joins Jim Blasingame to reveal the challenges analog humans face as we convert our 10 millennia analog dance into one that includes digital leverage.
Tom Asacker joins Jim Blasingame to reveal the dynamic dance that is created as humanity attempts to incorporate digital leverage with our analog nature.
Tom Asacker joins Jim Blasingame to reveal the challenges analog humans face as we convert our 10 millennia analog dance into one that includes digital leverage.
