Tom Asacker writes on branding and how it affects the public image of politicians.
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Interview with Tom Asacker
Jim and Tom talk about successful businesses and their relationship to the public's perception. Since perception drives decision making, Tom talks about why businesses should focus on their customers and not themselves.
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Networking
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Tom Asacker joins Jim Blasingame to reveal the challenges analog humans face as we convert our 10 millennia analog dance into one that includes digital leverage.