As social media has hit its stride, small businesses have struggled to quantify its worth as a marketing tool. Eric Groves show us how to use this new tool.
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Eric Groves 
Eric Groves is CEO and co-founder of Alignable, the largest online network of small business owners with over 3.5 million members across 30,000 communities in North America. Alignable’s vision is to build the global network marketplace where every small business owner is able to connect, build trusted relationships, and gain access to the trusted referrals critical for business success.
Prior to Alignable, Eric spent 10 years as a founding executive of Constant Contact leading their go to market efforts, and growing the business from start-up to a public company with 400,000 customers and $200MM in revenue.
Groves authored The Constant Contact Guide to Email Marketing and is recognized as an expert on Engagement Marketing, Email Marketing, and local business. He has appeared on MSNBC’s Your Business and contributes to Small Business Trends, Fast Company and Yahoo Small Business.
Prior to Alignable, Eric spent 10 years as a founding executive of Constant Contact leading their go to market efforts, and growing the business from start-up to a public company with 400,000 customers and $200MM in revenue.
Groves authored The Constant Contact Guide to Email Marketing and is recognized as an expert on Engagement Marketing, Email Marketing, and local business. He has appeared on MSNBC’s Your Business and contributes to Small Business Trends, Fast Company and Yahoo Small Business.
Category: Management Fundamentals
Web Sites:
www.alignable.com
www.alignable.com
Interviews with Eric Groves»See all
Eric Groves joins Jim Blasingame to report on a recent Alignable survey of small businesses that show how the Democrat’s plan to raise minimum wage would hurt small businesses disproportionately.
Eric Groves joins Jim Blasingame to report on two Alignable small business surveys that show many Main Street businesses are still struggling against the pandemic shutdowns, plus the PPP2 program isn’t helping as much either.
Eric Groves joins Jim Blasingame to report on a recent Alignable survey of small businesses that show how the Democrat’s plan to raise minimum wage would hurt small businesses disproportionately.
Articles by Eric Groves»See all
Here are some tips on driving your business to success through free resources, brought to you by Eric Groves.
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Books by Eric Groves
Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer’s time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.
The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn’t, and it’s all here. There’s no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you’re starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast.
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