Judith Glaser

The key to success in life and business is to become a master at Conversational Intelligence. It’s not about how smart you are, but how open you are to learn new and effective powerful conversational rituals that prime the brain for trust, partnership, and mutual success. Conversational Intelligence translates the wealth of new insights coming out of neuroscience from across the globe, and brings the science down to earth so people can understand and apply it in their everyday lives. Author Judith Glaser presents a framework for knowing what kind of conversations trigger the lower, more primitive brain; and what activates higher-level intelligences such as trust, integrity, empathy, and good judgment. Conversational Intelligence makes complex scientific material simple to understand and apply through a wealth of easy to use tools, examples, conversational rituals, and practices for all levels of an organization.

For 200,000 years, human beings have moved back and forth between I-Centric and We-Centric societies. Time and again, we've seen the "I to WE" pendulum swing. Yet, history has shown us that societies that prospered, withstood adversity, and created real and lasting advancements understood the power of Creating WE.

Currently, most organizations today operate in an "I" paradigm. In this arena, we keep score - "I'll scratch your back if you scratch mine." We are taught to control our needs and emotions because they are destructive---logic prevails. We are punished for making mistakes and we hide our thoughts for fear of losing our power or status.

In a WE paradigm, things are different. 42 Rules for Creating WE offers new insights from thought leaders in neuroscience, organizational development, and brand strategy, introducing groundbreaking practices for bringing the spirit of WE to any organization, team or cause.

Each of these concepts in this book contains a set of timeless guidelines, practices and tools for becoming a WE-Centric leader and fostering dramatic improvements in productivity, engagement, and focus. Leaders who have the courage to explore these new concepts will begin to see more productive norms emerge in their organizations. They will see people working together toward common goals, energetically and enthusiastically.

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If only they would . . . !
They screwed up, it's their fault!
I have my own goals and numbers to meet!
If you've heard any of these phrases before, exercise great caution-they have the power to undermine and poison your company! Creating WE, by visionary executive coach Judith E. Glaser, goes to the root of the problem in organizations today, illuminating how "I-centric" work environments cause "unhealthy thinking" to form and doom companies to failure. Whether your company has recently been acquired, merged, restructured, downsized, or, in the midst of rapid growth and expansion, has lost the sense of unity it once had, this revolutionary new book shows you how to create healthy work environments and become a "WE-centric" company that achieves extraordinary breakthrough success.

Just as your DNA may determine your destiny, a company's organizational DNA may determine its destiny. The DNA of Leadership helps you understand how to shape your company's genetic code for success. Expert author Judith E. Glaser identifies the 7 vital leadership practices that can reshape an organization into a WE-centric culture--a culture that will enable people to effectively work together during times of organizational change. Learn how to "graft" these 7 practices onto meetings, conversations, and strategic initiatives, and you'll leverage talent, maximize results, and boost profits in amazing ways!