Review your goals by asking yourself these questions.
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Philippa Gamse 
Philippa Gamse of Websites That Win is a Web strategy consultant, professional speaker, and author of 42 Rules for a Web Presence That Wins. To shed more light on your own web traffic and increase sales visit Philippa at http://websitesthatwin.com.
Web Sites:
www.websitesthatwin.com
www.websitesthatwin.com
Interviews with Philippa Gamse»See all
How deep are you going into Google Analytics? Philippa Gamse joins Jim Blasingame to encourage you to dig deeper into the information available from Google Analytics, plus whether you should hire someone to help you with this.
There is a lot you can learn about your online traffic besides number of visitors. Philippa Gamse joins Jim Blasingame to reveal how to sign up for Google Analytics, plus some of the different information elements that are available.
Are you tracking your online traffic? Philippa Gamse joins Jim Blasingame to discuss using segments in Google Analytics to breakdown online traffic to your website so you can make better decisions.
Articles by Philippa Gamse»See all
Is it "Emotionally Connected"?
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A case study in online “thinking outside the box”
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Books by Philippa Gamse
This book was created for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It's primarily designed for businesses which are not pure e-commerce companies, and that probably don't have the resources to deploy major enterprise software solutions and dedicated in-house technical teams.
The book is about business concepts, issues, strategies and tactics for the Web. It is not intended to be an exhaustive list or review of tools, technologies, platforms, current regulations or any of the other constantly shifting parameters of the online world. Rather, it aims to provide a fast, but thought-provoking read that offers a 30,000 ft "hawk-eye" perspective on the many different considerations for an effective website and social media presence.
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