Only go after people who will increase your sales and profits. Who are those people? Bob Gordman gives you some ideas.
»
More
Robert Gordman 
Robert Gordman is President of The Gordman Group and the author of The Must-Have Customer: 7 Steps to Winning the Customer You Haven’t Got. The Gordman Group team consists of seasoned business executives with track records of success. This consulting practice shows companies how to achieve sustained, profitable growth.
For over 20 years Bob held executive management positions in various companies, including President of a regional mid-line department store chain. During the past 16 years as a consultant, he has provided services to clients in many industries such as computer manufacturing and distribution, retail, direct marketing, weight loss, appliance manufacturing, advertising, trucking and banking. He also spent five years as Senior Consulting Partner for the Gallup Organization, specializing in strategic planning.
In 1989 Bob was inducted into the Gallup Organization Management Hall of Fame.
Bob’s book, The Must Have Customer is in its second printing and has been translated into Chinese, Indonesian and Polish.
For over 20 years Bob held executive management positions in various companies, including President of a regional mid-line department store chain. During the past 16 years as a consultant, he has provided services to clients in many industries such as computer manufacturing and distribution, retail, direct marketing, weight loss, appliance manufacturing, advertising, trucking and banking. He also spent five years as Senior Consulting Partner for the Gallup Organization, specializing in strategic planning.
In 1989 Bob was inducted into the Gallup Organization Management Hall of Fame.
Bob’s book, The Must Have Customer is in its second printing and has been translated into Chinese, Indonesian and Polish.
Category: Customer Care
Web Sites:
www.gordmangroup.com
www.gordmangroup.com
Interviews with Robert Gordman»See all
With the May Trending Report for retail activity, Bob Gordman joins Jim Blasingame discuss the how retail is recovering from the recession. They also talk about why discounting without a strategy for sustained sales is dumb.
One of the best ways to stay on top of things is to recognize that there are things that you don't know and ask for help. Robert Gordman talks with Jim Blasingame about examples of where leaders failed because they thought they had all the answers.
What can small businesses learn from the results of a retail customer survey? Robert Gordman joins Jim Blasingame to report on a recent retail survey and what can be learned about what customers want.
Articles by Robert Gordman»See all
What is the goal of advertising? Robert Gordman discusses how to accurately measure advertising effectiveness.
»
More
Small business-to-business owners: Identify your Must-Haves and turn them into loyal Core Customers. Bob Gordman can help you.
»
More
Books by Robert Gordman
Every single day businesses and individuals fail because they don't understand the unknown unknowns. This book shows how to get the answers when you don't know the questions to ask. You ll learn the three states of knowing and how to avoid the trap of the unknown unknowns by asking the right people the right questions, while feeling clever, competent, and managerial. You'll discover ways to focus your energy to figure out what you don' t know by digging deeper into pertinent facts and numbers and techniques to determine what s critical to your personal success and the success of your business. In these uncertain economic times, you'll learn what happens when boards of directors and CEOs don't know what they don't know about their companies.
» more info
The Must-Have Customer will show you how to keep your best customers and how to identify, attract, and forge long-lasting relationships with the customers you don t have. The Must-Have Customer describes how to assess your company's position in the marketplace and carve out a defensible sweet spot against your competitors. You'll find out how to recognize your must-have customers rules for doing business and why some of your satisfied customers are former customers waiting to happen. You'll also learn how to identify your must-have employees and how they can improve the way you do business with your must-have customers. You'll learn how to create a ready-to-go strategic plan, and how to increase sales and profits by improving the effectiveness of your company s advertising.
Click on cover to purchase.
