Creating a microscript that customers remember and repeat
When we're connecting with prospects and customers, words matter. Bill Schley joins Jim Blasingame to explain the power of a microscript, which is a very short, totally intuitive and memorable message that conveys the essence of what you do and the value you deliver.
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Bill Schley joins Jim Blasingame to reveal why a brand is an uncomplicated, analog feeling customers have about doing business with you, so make sure you don’t let digitizing it complicate that message.
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