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How to build brand equity in a complex marketplace
What is brand equity and how do you create it for your small business? Peter Meyer and Jim Blasingame discuss the balance sheet effect of how your small business is perceived in the marketplace, how to increase brand equity and what to do when a brand liability pops up. They also talk about using brand equity as a platform for growth.
More interviews with Peter Meyer »See all
Three elements to personal growth
Peter Meyer joins Jim Blasingame to reveal the three elements that are in play when considering growth, including your competence.
Peter Meyer joins Jim Blasingame to discuss the questions that must be asked of yourself and your organization when you decide to grow your business, including will this make us happy.
Peter Meyer joins Jim Blasingame to discuss the element of competence as you consider personal, professional and organizational growth.
Peter Meyer joins Jim Blasingame to reveal the three elements that are in play when considering growth, including your competence.
Peter Meyer joins Jim Blasingame to reveal the seduction of having investment in a failing element of your business, and how to create a better decision-making process.
