Jeff Kreisler joins Jim Blasingame to reveal that the key to knowing your customer is to know why they’re making a purchase, and why they would buy it from you – or not.

Jeff Kreisler joins Jim Blasingame to discuss the behavioral systems that customers use, including the emotional and the analytical, and why you need to know the difference.

Anna Murray joins Jim Blasingame to discuss how tech innovations have morphed from exciting new ways to do things, to encroaching on our lives in ways that are creepy and invasive.

Anna Murray joins Jim Blasingame to report on the relevance of the annual Computer Electronics Show in Las Vegas, and how tone-deaf the leadership continues to be regarding diversity of speakers.

Anna Murray joins Jim Blasingame to report on the cyber war – WWIII – that the U.S. is fighting, and not always winning, against China and cyber-criminals, plus the new threat from increased tensions with Iran.

Bob Fischer joins Jim Blasingame to discuss our relationship with money, and how we sometimes think about spending it, rather than making intelligent decisions about how using cash resources impact our lives, not just our pocketbook.

Bob Fischer joins Jim Blasingame to discuss our relationship with money as it relates to the principle of frugality in a number of cash-outlay scenarios.

Doug Barry joins Jim Blasingame to report on the eminent China trade deal first phase, and that while we may not like all of the details, we have to like the trend of the negotiating process.

Doug Barry joins Jim Blasingame to discuss the long-term likelihood of normalizing trade with China that’s fair and enforceable, plus the role that Hong Kong will play in that process.

Doug Barry joins Jim Blasingame to reveal that all U.S. government officials aren’t for improving trade with China, and why educating the public on the potential is important.