Friday, March 13, 2020
Robert Grede joins Jim Blasingame to reveal the first five of his 10 rules for writing compelling ad copy that sells, including the headline, benefits and facts.
Robert Grede joins Jim Blasingame to reveal the second set of five ad copy rules to follow in order to be more compelling and sell more, including use of testimonials, tell the truth, and review all of the foregoing nine rules before you send.
Lois Frankel joins Jim Blasingame to report on the current state of progress for women in breaking through the system that has favored men for millennia.
Lois Frankel joins Jim Blasingame to report on the things that women do that impede their progress, like not speaking up, not being sufficiently confident of their own competence, and taking more risks.
Lois Frankel joins Jim Blasingame to discuss the idea that in a male-dominated environment, sometimes its women who hold each other back, and the power of respecting someone even if you don’t like them.
Jeff Zbar joins Jim Blasingame to remind you that you likely have customers who you did business with once that just need to be reminded of you, and how that converts to quantum leap sales growth.
Jeff Zbar joins Jim Blasingame to discuss the opportunities possible to build and keep customers by nurturing relationships on social media sites, especially LinkedIn.
Steve Martin joins Jim Blasingame to reveal how attitude is a combination of two of four elements called the Quadrant of Attitude, which are positive, negative, passive and active.
Steve Martin joins Jim Blasingame to reveal how deficient employee engagement can be better understood by applying the combinations that are possible from the Quadrants of Attitude.
Steve Martin joins Jim Blasingame to reveal how to use the Quadrants of Attitude approach to identify and encourage your entrepreneurial employees who want to take risks with your capital.