Recent Articles: Marketing - Branding - Advertising

The new prime differentiator in the Age of the Customer is not the competitive model, but rather a customer’s appraisal of how relevant a seller is to them. In today's marketplace, small businesses... » More

Ever wonder why we're increasingly anxious about technology? While digital leverage is sexy and compelling, it’s simultaneously disrupting our analog expectations and troubling our requirement of t... » More

In the 20th century, sellers controlled information about their products, services, and innovations. But in the 21st century Age of the Customer, your customers not only have access to the informat... » More

In the Age of the Customer, a successful brand message meets customer expectations, an unsuccessful one may cause customers to leave negative reviews or social media posts. Remember, User Generated... » More

The coronavirus pandemic has contributed to redefining the value proposition by accelerating e-commerce expectations by five years. Is your business ready for the new Moment of Relevance? » More

As you relaunch your business post-pandemic, brainstorming could be the essential difference between surviving and, well … you know. Here are some tips to quickstart your team's creative juices. » More

For a small business, being competitive is still essential. But in The Age of The Customer, relevance is a Customer’s prime expectation. Is your company ready? » More

The new prime differentiator in today's marketplace isn't how competitive you are, but rather a customer's appraisal of a seller's relevancy. So, does this mean that sellers no longer have to be co... » More

As you leverage and profit from all the efficient high-tech, speed-of-light customer connection tools, don't forget that the best option might not always be in the cloud. » More

Jim Blasingame reveals research that indicates four findings from research into what it takes to accomplish change successfully, and how to convert those findings in your business. » More