Author: Dave Anderson
Why put any effort into trying to sell to stubborn, obnoxious, and belligerent customers (SOBs)? As Dave Anderson points out in How to Deal with Difficult Customers, 10% of your business adds up to a very large amount of money over the course of a career. Here's the big surprise: Once you've gained the trust of your really difficult customers, they become your most loyal and supportive clients. In this one-of-a-kind guide, you'll discover that SOBs are made, not born, and you'll learn how to win over the customers who make most salespeople want to run away screaming. So, the next time you're struggling with a grumpy, cranky, whiny SOB, you won't have to just stand there wondering, "How can I sell to this jerk?" With the can't-miss strategies you'll find in How to Deal with Difficult Customers, you'll turn that sourpuss into a sweetheart, close the deal in no time, and find yourself eager to take on the next tough customer.
