Author: Bob Kustka
Dozens of America's most successful business owners, marketing experts, sales gurus, and other professionals have collaborated to bring you this unique 298 page book overflowing with practical tips sure to give your business the marketing boost it needs to become profitable. Bob Kustka's contribution discusses outsourcing certain aspects of your business when it's more cost-effective and sensible than performing them in-house. He addresses ways to assess services, select providers, and measure their performance. By maximizing your most important resources, you'll be more likely to expedite your businesses growth.
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