Author: Lori Culwell
Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another “graphic design for the web” book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on: Enhancing brand awareness, Creating graphic designs that keep customers engaged and not confused, Writing web-savvy content, Capitalizing on user feedback, Making the most of search engine optimization, and Using blogs and social networking sites to increase traffic and get the word out...
