Author: Ken Gronbach
In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda Motorcycle), this book will show readers:
• how to determine their best customers
• how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come
• why Generation X is a much less valuable market than any of us have been led to believe
• and much more
Both shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.
