Author: Rick Mathieson
Revealing the 10 essential rules for building on-demand brand experiences, this book shows you how to build awareness and demand for your offerings by honing in on the right combination of digital channels and interactions for your brand. Filled with insights and advice from some of the most innovative minds in marketing and tons of practical tips you can use for your own marketing initiatives, The On-Demand Brand is required reading for anyone trying to stay ahead of the curve in this brave new "on-demand" world.
