Author: Tom Asacker
Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy by Tom Asacker argues that the leaders of the future--the winners in the marketplace of ideas--will be those who master the distinctions of that marketplace.
"There are doors, invisible metaphysical doors, to people's hearts and minds," Asacker says. "More importantly, there are specific keys and designs which will unlock those doors. I've spent the past twenty years decoding this seemingly incomprehensible mystery."
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