Author: Robert Gordman
The Must-Have Customer will show you how to keep your best customers and how to identify, attract, and forge long-lasting relationships with the customers you don t have. The Must-Have Customer describes how to assess your company's position in the marketplace and carve out a defensible sweet spot against your competitors. You'll find out how to recognize your must-have customers rules for doing business and why some of your satisfied customers are former customers waiting to happen. You'll also learn how to identify your must-have employees and how they can improve the way you do business with your must-have customers. You'll learn how to create a ready-to-go strategic plan, and how to increase sales and profits by improving the effectiveness of your company s advertising.
Click on cover to purchase.
