Author: Gene Marks
Whether you're an account manager for a large corporation or a fledgling entrepreneur, the small business market is one you can't afford to ignore. Yet to capture this market, you need to adopt a new strategy-a strategy that recognizes the limited budgets, intense competitors, oppressive taxes, and inadequate resources that plague most small business owners. Outfoxing the Small Business Owner shows you how to tap the heart, mind, and pocketbook of these cagey customers. Most important, you'll find innovative, effective ways to get your product or service noticed, foster long-term partnerships, identify and address their true business needs, collect payments in a timely manner, and much, much more!
