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The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

Author: David Hoffeld

Leading sales trainer, researcher and CEO of Hoffeld Group, David Hoffeld, has the answer. Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales.