Author: Jon Wuebben
The future: It's ours to create. We can build it in whatever way we want to.
As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer. The next fifteen years will unleash unprecedented improvements in social connection, efficiency and quality of life, for everyone, the world over.
Well-known marketing industry leader, Jon Wuebben, draws on the latest research, data and predictions across multiple disciplines to show you how cultural and technological shifts will impact the marketing practice; how content marketing and marketing technology will change; why platforms will supplant brands for building an audience; what the world's foremost futurists are predicting for the next 15 years; why the Prosumer will be the new customer
Like everything else, marketing will change dramatically in the coming years. Future Marketing is your handbook to navigate the exciting, upcoming terrain. So, take a seat, buckle up and get ready; the train to the future of marketing is leaving the station!
