Author: Jack Mitchell
In his groundbreaking books, Hug Your Customers -- a Wall Street Journal bestseller -- and Hug Your People, Jack Mitchell brought a warm human touch to the often-cold, bottom-line world of business. As the CEO of Mitchell's clothing stores, one of the most successful small businesses in the country, he noticed that customer service and satisfaction get a lot of lip service -- but not enough hugs. When you focus on the emotional connection as well as the intellectual aspect of a sale, you form strong lasting relationships that keep your customers returning, sales rising, and business booming.
Mitchell's personal approach to customer service involves a simple 5-stage process that anyone can master. These winning sales strategies will help you adjust your mindset, refine your selling style, and embrace the joy and value of caring for your customers. You'll learn how to be a better listener so you can anticipate your customer's every need. You'll discover the power of positive, passionate words to establish a warm personal connection. Most importantly, you'll be able to close the deal and make that sale in a relaxed friendly manner that people will love. It's a win-win-win for you, your customers, and your business.
