Author: John Patterson
Amid a wealth of products and services, customers hear one message again and again: "Your business isn't that important." How do companies send that message? By giving customers boring and uninspired service. An organization's commercial success is incumbent upon making customers feel valued. Customer Loyalty Guaranteed shows companies how to awaken the "spirit to serve" in every employee with: Seven customer service personalities that build unbreakable customer loyalty, Leadership practices your organization must embrace to be a service superstar, and Ideas for maintaining remarkable service to retain customers over the long-term. Customer service gurus Chip R. Bell and John R. Patterson provide fresh ways to infuse your company with the passion that customers will connect to.
