Crack the Funding Code How Investors Think and What They Need to Hear to Fund Your Startup

Author: Judy Robinett

Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business, expanding operations, increasing inventory, or financing increased sales.

Most business owners believe that their only feasible funding options are savings or personal credit, friends and family or bank loans. They may have heard about venture capitalists or angel investors, but they don't have enough information about what these investors do, what they can provide for a business, on what terms, or how to access the people who are looking to put their money into young companies with potential.

Crack the Funding Code will show readers how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. It will give readers a broader perspective of how funding works, how investors think, and what they need to hear to put their money where your mouth is. Readers will find easy-to-follow deal checklists, a roadmap of where and how to locate the best funding resources and top business mentors for their particular industry and/or geographical location, and a step-by-step process to create pitches that make their idea or business irresistible.