The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore

Author: Michele Wucker

A "gray rhino" is a highly probable, high impact yet neglected threat: kin to both the elephant in the room and the improbable and unforeseeable black swan.

In The Gray Rhino, Michele Wucker shows how to recognize and strategically counter looming high impact threats. Filled with persuasive stories, real-world examples, and practical advice, this book is essential reading for managers, investors, policy makers, and anyone who wants to understand how to profit by avoiding getting trampled.