Author: Robert Bly
Frank and opinionated, Bob Bly dispenses advice, wisdom, and strategies on having a successful business and a happy life on a weekly basis. In this book are over 100 of his most popular columns, including: how to differentiate yourself from the competition; 10 ways to add urgency to your ads; a little-known copywriting technique for making clients happy; the power of contrarian copy; and 9 ways to become a financially secure freelancer.
