Outbounding: Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads

Author: Skip Miller

Too many companies have let their sales people devolve into an order-taking, customer “farming” team where the focus is on following up on inbound leads or just trying to upsell current customers. But when the early and easy inbound leads dry up, the need for outbound activity becomes more crucial than ever.

Even though outbound selling can be intimidating, it can be transformed into confident success if you have the right tools at your disposal. Outbounding shows how to power up sales with proven strategies that deliver breakthrough results, equipping salespeople with the knowledge, training, and road-tested sales tactics to raise the success rate – and even the enjoyment level – of their outbound sales.