Author: John Arnold
Done properly, e-mail marketing is highly effective. This book tells you how to use e-mail marketing properly and effectively so that no one sees you as a nasty spammer. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. Discover how to: Combine e-mail with other marketing media, comply with anti-spam laws, set reasonable objectives, brand your e-mails, build relationships with your customers, increase your open rate, and more...
