Author: Tom Asacker
What's your brand? Is it your company? Your product? Your store? Your department? You? My dream is that this little book will help you separate the 'truth'-about branding, marketing, selling, and corporate culture-from the 'facts': all of those trendy and complicated techniques, theories, and concepts being promoted as magic potions for growth. Once you've rediscovered the 'truth,' you will go out, challenge the status quo, and change things. You'll create a brand truly worthy of remark. Sandbox Wisdom is a way for you to reconnect to those human 'truths' that you once knew instinctively but may have forgotten. It's a way to awaken the subconscious wisdom of your childhood and revitalize your business and your life. Starting right now, stop waiting for others to lead and inspire you. Do as Gandhi recommended and be the change that you want to see in others. After all, you do have brains in your head and feet in your shoes. You can steer yourself in any direction you choose.
